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SONY VISION
Sony Vision is a conceptual website designed for Sony fans to enjoy their favorite TV shows and movies based on Sony video game characters.
PROBLEM
Becoming the most innovative company and getting consumers to promote Sony products through social media.
CONCEPT
“BELIEVE IN THE VISION”
Innovate | Relate | Engage | Enhance
TARGET
The average Sony product consumers are:
Males; 18-34
SOLUTION
Develop movies and television shows based on SONY Game Characters. Provide viewers with new content to share.
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